What if our product does not have a GTIN?
What to do if your product does not have a Global Trade Item Number.
Not all products have a GTIN, or Global Trade Item Number.
GTINs are commonly used for retail products with barcode-based product identification, but some products or supplier categories may not use them.
Examples may include:
- unpacked or fresh products
- certain non-retail or non-consumer goods
- products that have not yet received a GTIN assignment
If a GTIN is not available:
- check whether the field is marked as required or optional
- provide other available product identification data where possible
- complete the remaining requested product data normally
If you are unsure whether a GTIN should exist for your product, check with your organisation’s GS1, product master data, packaging or product contact person.